I was recently approached by cake goddess Donna Ponomarenko to whip up a cute little logo for her delish cakebiz Elegantly Frosted. The logo features a handsome looking flamingo curiously nosing toward a dainty little cupcake – mirroring Elegantly Frosted brands personality of something that is a little quirky, a little sweet, and of course something with a touch of elegance.
With the release of the logo and website now live her and I caught up for a quick coffee for an intimate one on one about her cake biz and what it means for all you sweet tooths out there.
Peatea: What made you want to start a cake business?
Donna: I originally started baking gluten and dairy free cakes over 10 years ago, due to there being very few options available at the time (everything was either orange & almond cake or flourless brownies back then)!
I am self taught, and over the years have refined my skills, and have catered for special birthdays, engagements, weddings, baby showers, and anniversaries. I love the creative outlet that comes with baking & decorating. Every cake is different, and it’s great fun coming up with new flavours and styles for my customers.
Peatea: How did the name come about?
Donna: I had the most difficult time finding a unique name that wasn’t already registered! Almost every brilliant name that I thought of, was already taken when we checked on the ABR (Australian Business Register). I eventually created a list of descriptive words that I liked and mixed and matched until I had a short list, and “Elegantly Frosted” just seemed right.
Peatea: Any sure favourite cakes people can’t get enough of?
Donna: At present, it’s a close call between dark chocolate mud cake and white chocolate mud cake, both being my “most requested” flavours, with classic vanilla bean buttercream the most popular request for frosting.
Peatea: Who inspired and supported you most in making Elegantly Frosted happen (can be one person can be multiple!)
Donna: There are too many to mention! My friends and family have been my sounding board since the very beginning, and have encouraged (and you could even say nagged) me to take the plunge and open my own little cake business. I’ve also been lucky enough to have the help of many talented friends, including business & marketing advice, food safety & hospitality expertise, assistance with photography, and various elements of creative input.
My wonderful husband, Anthony, definitely deserves a special mention. He has always been a massive support, doing everything from assembling new equipment, to planning my Food Licence Application, to developing my beautiful new website (elegantlyfrosted.com.au).
Peatea: Where can we order these amazing sweet goodies?!
Donna: You can submit an enquiry via our website, or contact us via Facebook and Instagram (@elegantlyfrosted). Our email is firstname.lastname@example.org, or you can call 0402 261 734.